Isthmian League new sponsor: ‘Pitching In’


The new sponsor of the, Isthmian League (as well as the Northern Premier and Southern Leagues) is Pitching In. For the period of the sponsorship the league will be known as the Pitching In Isthmian League.

Pitching In is a new Grassroots Sports Investment Programme that has today been launched by GVC, the multi-national sports-betting and gaming group which owns Ladbrokes and Coral.

The partnership covers the leagues that make up Steps 3 & 4 of the National Leagues System, who will market themselves collectively as the Trident Leagues.

England footballing legend Stuart Pearce, who played for Wealdstone for five years at the start of his long and illustrious career, has been appointed as official Pitching In ambassador.

Stuart said “I am delighted to be taking up the role of ambassador for Pitching In, as I’m passionate about the importance of investing in grassroots sports and in developing young talent. I started out playing for Wealdstone before joining Coventry City so I understand how important funding is to the non-league game. Grassroots football is facing huge challenges at the moment and many clubs are struggling to stay afloat. GVC’s Pitching In investment will help make a big difference to hundreds of clubs and thousands of players across the country.”

Pitching In has been set up with the objective of supporting, protecting and encouraging grassroots sports in the UK through a range of initiatives.

In addition to financial support, a key focus of the partnership will be to facilitate and encourage members of the community to become volunteers, and in the weeks ahead Pitching In and the Trident Leagues will be announcing further initiatives to provide financial support and opportunities for clubs.